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💡
For future media/talk inquiries, please contact: wangoo.lee@polyu.edu.hk (Dr. Wangoo Lee)

Media Coverage/Interview

TNGlobal

PolyU and Pseudo Lab connect tourism researchers with South Korea AI practitioners (Sep 2026) [link]

Bzz

How to Grow Average Ticket Size in Your Restaurant (Without Turning Servers Into Salespeople) (Mar 2026) [link]

Presse-Citron

Fast food: Do we order more or less from self-service kiosks? What science says [Fast-food : commande-t-on plus ou moins aux bornes automatiques ? Ce qu’en dit la science] (in French) (Feb 2026) [link]

KNN

Urban Documentary: View Saves the City [도시 다큐 : 뷰(View)가 도시를 살린다] (in Korean) (Jan 2026) [link]

The Conversation

Why restaurant self-service kiosks can actually result in customers ordering less food (Sep 2024) [link]

WalletHub

Ask The Experts: Celebrating Independence Day The Right Way (June 2024) [link]

Restaurant Business

Long lines at kiosks can stress customers, study finds (May 2024) [link]

Kiosk Marketplace

Temple study reviews negative effects of self-service kiosks (Apr 2024) [link]

Temple Now

Feeling rushed at the food ordering kiosk? You’re not alone (Apr 2024) [link]

Fox/STHM Newsroom

Navigating the “Waiting Line” Effect in Self-Service Technology Ordering (Feb 2024) [link]

Japan Travel Bureau

How can we increase travelers' motivation to engage in sustainable tourism? [旅行者がサステナブル・ツーリズムに取り組むモチベーションをどう高めるか?] (in Japanese) (Dec 2023) [link]

Herald Business

“Now We Need ‘Learncation’ (Learn+Vacation)” [이제는 런케이션<learn+vacation>이 필요하다] (in Korean) (Sep 2023) [link]

WalletHub

Best Summer Travel Destinations (May 2022) [link]

Whynews

If the skyway opens! “Private Airport in Gyeonggi Province” [만약, 하늘길이 열린다면! "경기남부 민간공항”] (in Korean) (Nov 2021) [link]

Unravel

Reimagining tourism in Asia (Feb 2021) [link]

SINDOnews

Tourism Begins to Rise [Pariwisata Mulai Bangkit] (in Indonesian) (Jun 2020) [link]

Rappler

South Korea taps domestic tourism to revive industry (May 2020) [link]

NCA newsletter

Meet the author – Wangoo Lee (Sep 2019) [link]
KNN (Jan 2026) Urban Documentary: View Saves the City [도시 다큐 : 뷰(View)가 도시를 살린다] (in Korean) [link]
Wallethub (June 2024). “Ask The Experts: Celebrating Independence Day The Right Way”
Temple Now (Apr 2024). “Feeling rushed at the food ordering kiosk? You’re not alone
Rappler (May 2020) “South Korea taps domestic tourism to revive industry”

Invited Talks (Lecture, Workshop, Seminar)

Workshop Lecturer

Department of Tourism and Marketing | Griffith University | Sep 2026
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Title: Necessity-based Causality and Necessary Condition Analysis

Plenary Speaker

The 3rd International Symposium of the Happiness Travel Research Center | Jul 2025
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Title: Advances in Tourist Eudaimonic and Hedonic Happiness at the “Experience” Level

Panelist at APF2025

Panel Discussion | APF2025 | May 2025
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Title: From Graduate to Scholar: Insights from Early-Career Academics

Invited International Scholar at Hanyang University

International Scholar Seminar Series | Hanyang University | Dec 2024
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Title: A Fresh Perspective on Casualty: Necessity Causality and NCA in Tourism Studies

Invited Speaker at AIT, University of the Philippines

AIT Lecture Series | University of the Philippines | Dec 2024
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Title: Hospitality without human touch? Introducing restaurant self-service technology strategies to sustain customer experience

Invited Speaker at Texas A&M Graduate Class

Current Issues of Services Management in Hospitality, Hotel Management and Tourism (HMGT689) | Texas A&M | April 2024
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Title: JHTC & ICHRIE Case Study Competition and Research on Waiting Line Effect in Tech-mediated Menu Ordering

Invited Presenter at the University of Delaware’s Research Seminar

Research seminar course (HOSP892) | University of Delaware | Nov 2023
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Title: Designing gamified interactions with self-service technology at restaurants

Invited Speaker at Y4TH Conference

Youth for Tourism and Hospitality International Conference (Y4TH) | Manila, Philippines | Oct 2021 [link]
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Presentation title: “Responsible Tourism: The Tourist We ❤️”
← Poster & Participant

PDW Lecturer at the Annual Meeting of the AoM

Professional development workshop | 81st Annual Meeting of the Academy of Management | Aug 2021 [link]
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Presentation title: “Necessary Condition Analysis (NCA): Logic, Theory, Methodology, and New Applications”
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Co-presenters: Jan Dul, Sven Hauff, Stefan Breet

Keynote Speaker at the Philippine-Korean Youth Forum

Philippine-Korean Youth Forum (PKYF) | University of the Philippines | Apr 2021 [link]
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Presentation title: “Why South Koreans travel to the Philippines: Eudaimonic tourist perspective”
← Selected comments on my lecture

Invited Speaker at UP Korea Research Center Lecture Series

UP KRC Mobile Lecturer Series | UP Korea Research Center | May 2020 [link]
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Presentation title: “Korean Tourism during Eased Social Distancing,”

Industry Involvement

Co-Organizer

SHTM x Pseudo Lab Forum & Workshop: AI for Smart Hospitality, Tourism & Culture, SHTM, PolyU (Sep 2026)
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Co-organized a full-day academia-industry forum and hands-on workshop bringing together researchers and AI/technology professionals.
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Led external engagement and speaker recruitment, leveraging professional networks to bring industry practitioners and members of Pseudo Lab; invited industry guests include:
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Chanran Kim, Senior Developer Relations Manager, NVIDIA Korea
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Jinsoo Shin, Senior Data Analyst, KRAFTON
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Soohyun Kim, AI/MLOps Engineer, HDC Labs
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Minjoo Choi, AI Researcher, Shinhan DS
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Kunho Kim, Vision & Graphics AI Researcher, NC AI
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Young-Beom Rhee, Product Engineer, MyRealTrip
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Kison Kim, Product Engineer, CINAMON

Student Hotel Visit Supervisor

Regent Hong Kong Hotel Field Trip | SHTM, PolyU | 2025-2026
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Supervised and facilitated the educational visit of students to Regent Hong Kong, including a property tour and an industry seminar with the Hotel Manager

Industry Liaison

SM Universe field trip | SHTM, PolyU | May 2025
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Facilitated the introduction of Jinyoung Choi, Chief Learning Officer (former CEO) of SM Universe, to the course instructor of HTM4331 International Tourism Studies, enabling a field trip to the SM Entertainment K-pop school subsidiary

Hotel Executives Panel Talk Chair

Rosewood Day | SHTM & Rosewood Hong Kong | Feb 2025
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With Dr. Yoohee Hwang, led a panel session featuring senior executives from Rosewood Hong Kong for an audience of SHTM students and faculty, fostering insightful dialogue between academia and industry.
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Panelists invited:
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Hugo Montanari (Managing director)
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Olena Pavlyshyn (Director of Rooms)
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Angus Pitkethley (Director of Sales & Marketing)

Industry Liaison

Fox Global Immersion Program | Temple University | June-Nov 2023
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Facilitated an in-person meeting between Jinyoung Choi, CLO (former CEO) of SM Universe, and Prof. Thomas Fung, the program leader, to explore potential visits for students to the K-pop school subsidiary of SM Entertainment.
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Invited industry panelists for a virtual meetup to enhance students; understanding of various South Korean industries:
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Jinyoung Choi, CLO (former CEO) of SM Universe
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Chanran Kim, AI engineer at SK Telecom and global ambassador for Z by HP
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Vivian Mun, Formal Associate/Project Manager at Seoul Tourism Organization

Engagement/Feedback Specialist

ISTE Live 23 Industry Conference/Expo | Jun 2023
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Represented an EdTech consortium of SM Universe, WeDo Communications, and more.
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Actively engaged with booth visitors, showcasing an AI-powered education curriculum and program, and facilitating business meetings.
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Conducted interviews with educators to gather feedback on EdTech products and services.

Guest Speaker Engagement

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Coordinated guest speaker invitations to industry professionals in relevant fields for inclusion in university courses/programs.
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Developed a network of contacts within the industry and maintained relationships with professionals who shared their expertise and potential job opportunities with students.
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Speakers invited:
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Liza Li, Business Development Manager, Auki Labs (Spring 2025)
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Annika Park, Senior freelance strategist, Ex-TBWA, Ex-DDB (Fall 2024)
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Katy Fox, Rick Lai, Ken Chan, & Mandy Wong, Senior Managers of Regent Hong Kong (Fall 2024)
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Bill Gehrman, Founder/CEO of En Route (Fall 2022)
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Brittany Valente, Senior Marketing Manager of Jitjatjo (Fall 2022)
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Glenn Marvin Mallari, Mountaineering expert member of UP Mountaineers (Fall 2019)
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Jonathan Cheng, Seoul Bureau Chief of Wall Street Journal (Fall 2017)
SHTM x Pseudo Lab Forum & Workshop: AI for Smart Hospitality, Tourism & Culture
Panel Talk w/ Rosewood HK Executives
Prof. Thomas Fung & Jinyoung Choi