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Media/Talk/Engage

For future media/talk inquiries, please contact: wangoo.lee@polyu.edu.hk (Dr. Wangoo Lee)

Media Coverage/Interview

The Conversation

Why restaurant self-service kiosks can actually result in customers ordering less food (Sep 2024) [link]

WalletHub

Ask The Experts: Celebrating Independence Day The Right Way (June 2024) [link]

Restaurant Business

Long lines at kiosks can stress customers, study finds (May 2024) [link]

Kiosk Marketplace

Temple study reviews negative effects of self-service kiosks (Apr 2024) [link]

Temple Now

Feeling rushed at the food ordering kiosk? You’re not alone (Apr 2024) [link]

Fox/STHM Newsroom

Navigating the “Waiting Line” Effect in Self-Service Technology Ordering (Feb 2024) [link]

Japan Travel Bureau

How can we increase travelers' motivation to engage in sustainable tourism? [旅行者がサステナブル・ツーリズムに取り組むモチベーションをどう高めるか?] (in Japanese) (Dec 2023) [link]

Herald Business

“Now We Need ‘Learncation’ (Learn+Vacation)” [이제는 런케이션<learn+vacation>이 필요하다] (in Korean) (Sep 2023) [link]

WalletHub

Best Summer Travel Destinations (May 2022) [link]

Whynews

If the skyway opens! “Private Airport in Gyeonggi Province” [만약, 하늘길이 열린다면! "경기남부 민간공항”] (in Korean) (Nov 2021) [link]

Unravel

Reimagining tourism in Asia (Feb 2021) [link]

SINDOnews

Tourism Begins to Rise [Pariwisata Mulai Bangkit] (in Indonesian) (Jun 2020) [link]

Rappler

South Korea taps domestic tourism to revive industry (May 2020) [link]

NCA newsletter

Meet the author – Wangoo Lee (Sep 2019) [link]
Wallethub (June 2024). “Ask The Experts: Celebrating Independence Day The Right Way”
Temple Now (Apr 2024). “Feeling rushed at the food ordering kiosk? You’re not alone
Rappler (May 2020) “South Korea taps domestic tourism to revive industry”

Invited Talks (Lecture, Workshop, Seminar)

Invited International Scholar at Hanyang University

International Scholar Seminar Series | Hanyang University | Dec 2024
Title: A Fresh Perspective on Casualty: Necessity Causality and NCA in Tourism Studies

Invited Speaker at AIT, University of the Philippines

AIT Lecture Series | University of the Philippines | Dec 2024
Title: Hospitality without human touch? Introducing restaurant self-service technology strategies to sustain customer experience

Invited Speaker at Texas A&M Graduate Class

Current Issues of Services Management in Hospitality, Hotel Management and Tourism (HMGT689) | Texas A&M | April 2024
Title: JHTC & ICHRIE Case Study Competition and Research on Waiting Line Effect in Tech-mediated Menu Ordering

Invited Presenter at the University of Delaware’s Research Seminar

Research seminar course (HOSP892) | University of Delaware | Nov 2023
Title: Designing gamified interactions with self-service technology at restaurants

PDW Lecturer at the Annual Meeting of the AoM

Professional development workshop | 81st Annual Meeting of the Academy of Management | 2021 [link]
Presentation title: “Necessary Condition Analysis (NCA): Logic, Theory, Methodology, and New Applications”
Co-presenters: Jan Dul, Sven Hauff, Stefan Breet

Keynote Speaker at the Philippine-Korean Youth Forum

Philippine-Korean Youth Forum (PKYF) | University of the Philippines | 2021 [link]
Presentation title: “Why South Koreans travel to the Philippines: Eudaimonic tourist perspective”
Selected comments on my lecture

Invited Speaker at Y4TH Conference

Youth for Tourism and Hospitality International Conference (Y4TH) | Manila, Philippines | 2021 [link]
Presentation title: “Responsible Tourism: The Tourist We
Poster & Participant

Invited Speaker at UP Korea Research Center Lecture Series

UP KRC Mobile Lecturer Series | UP Korea Research Center | 2020 [link]
Presentation title: “Korean Tourism during Eased Social Distancing,”

Industry Involvement

Industry Panel Session Chair

2025 Rosewood Day | Feb 2025
With Dr. Yoohee Hwang, led a panel session featuring senior executives from Rosewood Hong Kong for an audience of SHTM students and faculty, fostering insightful dialogue between academia and industry.
Panelists invited:
Hugo Montanari (Managing director)
Olena Pavlyshyn (Director of Rooms)
Angus Pitkethley (Director of Sales & Marketing)

Industry Liaison & Speaker

“Fox Without Borders” global immersion program | June-Nov 2023
Facilitated an in-person meeting between Jinyoung Choi, CLO (former CEO) of SM Universe, and Prof. Thomas Fung, the program leader, to explore potential visits for students to the K-pop school subsidiary of SM Entertainment.
Invited industry panelists for a virtual meetup to enhance students; understanding of various South Korean industries:
Jinyoung Choi, CLO (former CEO) of SM Universe
Chanran Kim, AI engineer at SK Telecom and global ambassador for Z by HP
Vivian Mun, Formal Associate/Project Manager at Seoul Tourism Organization

Engagement/Feedback Specialist

ISTE Live 23 Industry Conference/Expo | Jun 2023
Represented an EdTech consortium of SM Universe, WeDo Communications, and more.
Actively engaged with booth visitors, showcasing an AI-powered education curriculum and program, and facilitating business meetings.
Conducted interviews with educators to gather feedback on EdTech products and services.

Guest Speaker Engagement

Coordinated guest speaker invitations to industry professionals in relevant fields for inclusion in university courses/programs.
Developed a network of contacts within the industry and maintained relationships with professionals who shared their expertise and potential job opportunities with students.
Speakers invited:
Annika Park, Senior freelance strategist, Ex-TBWA, Ex-DDB (Fall 2024)
Katy Fox, Rick Lai, Ken Chan, & Mandy Wong, Senior Managers of Regent Hong Kong (Fall 2024)
Bill Gehrman, Founder/CEO of En Route, Fall 2022
Brittany Valente, Senior Marketing Manager of Jitjatjo, Fall 2022
Glenn Marvin Mallari, Mountaineering expert member of UP Mountaineers, Fall 2019
Jonathan Cheng, Seoul Bureau Chief of Wall Street Journal, Fall 2017
Panel Talk w/ Rosewood HK Executives
Prof. Thomas Fung & Jinyoung Choi