Short bio
Dr. Wangoo Lee is an Assistant Professor (tenure-track) at the School of Hotel and Tourism Management, Hong Kong Polytechnic University. He earned his PhD in Tourism and Hospitality this July 2024 after joining the Fox School of Business as a Temple Presidential Fellow in 2020. He currently serves on the editorial board of the Journal of Hospitality and Tourism Cases and is also part of the necessary condition analysis (NCA) development team. Prior to Fox, Dr. Lee had both academic and industry experience - He served as a Senior Lecturer at the Asian Institute of Tourism, University of the Philippines; worked as a Tourism Planning Consultant on various projects; and co-founded a web development company (DINOFALLO) where he served as a Project Manager.
Dr. Lee’s research focuses on technology-mediated services/experiences, hospitality value management, as well as necessary causality and necessary condition analysis (NCA). He has published 10+ papers in leading journals including the International Journal of Hospitality Management and the Journal of Hospitality and Tourism Research. He has been recognized as a four-time best paper awardee/finalist at leading international conferences, including the 26th and 28th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism in 2021 and 2023.
You can find more information about Dr. Lee on Google Scholar, School Profile, NCA Website, LinkedIn, and CV.
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Education
PhD, Business Administration
Fox School of Business | Temple University | Philadelphia, PA | 2024
MA, Tourism
Division of Tourism | Hanyang University | Seoul, Korea | 2017 - 2019
BS, Business Administration
HUBS | Hanyang University | Seoul, Korea | 2010 - 2018
Academic appointment
Assistant Professor (Tenure-track)
School of Hotel and Tourism Management | Hong Kong Polytechnic University | Hong Kong | 2024 - Present
NCA Development Team Member
Necessary condition analysis (NCA) development team | Erasmus University | Netherlands | 2020 - Present [link]
NCA support (2023 - Present)
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Researching the philosophical/theoretical basis of necessary causality and NCA
NCA ambassador (2020 - 2022)
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Facilitated seminars, conference events, and MOOC content
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Provided guidance/support to researchers by addressing questions and issues related to the proper application of NCA in their work
Senior Lecturer
Asian Institute of Tourism | University of the Philippines | Manila, Philippines | 2019 - 2020
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Brought a diverse perspective to the academic environment as the first foreign faculty member of the department.
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Taught an undergraduate course (solo instruction) and a graduate course (guest lecture)
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Participated in a consultancy project with a regional government in the Philippines.
Industry Experience
Co-founder / Project Manager
DINOFALLO (Web development/design company) | Seoul, Korea | 2019 - 2020
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Led the development and execution of business strategies
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Managed a team of designers and developers
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Oversaw the delivery of high-quality web development and design projects for clients
← Selected project
Tourism Planning Consultant
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In S. Korea and the Philippines, conducted data-driven case studies and situation analyses to offer clients (i.e., tourism public sectors) strategic recommendations and implementation plans for their destinations or products.
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Invited projects:
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"Night-time Tourism Activation Planning" | Contract with Project Soo | Feb-May 2021
← Promotional video
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"Gotochi Shuttle Tour Project with KTO" | Contract with Plan Issue | Mar-April 2020
← Promotional video
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“Branding and Materials Development Workshop” | Contract with the Philippines Department of Tourism (Region 2) | Dec 2019
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"Metropolitan Area Tourism Plan" | Contract with Gangwondo Tourism Association | Jun-Dec 2018
On-the-job Trainee
Mövenpick Hotel | Cebu, Philippines | 2014
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Gained practical experience in the food and beverage industry by serving customers in the main restaurant while expanding my knowledge of other departments within the hotel.
Photo Highlights
Best paper award in 28th Grad Conference (with Dr. Lu Lu, 2023)
Band UPSTREAM concert (joined as a keyboardist, 2019)
Philippine Research Conference of Tourism and Hospitality (with AIT Dean and faculty, 2018)
(Temple Now, 2024)
Best Reviewer Award for ICHRIE Research Report (2023)
Grad Conference (with Temple STHM family, 2023)
With my students of Tour 197 (Special Topics in Tourism) (2019)
(w/ SM Universe & Wedu Communications, Jun 2023)
Research Competition Award (with Dean Anderson, 2022)
Global Congress of Special Interest Tourism & Hospitality Conference (w/ Dr. Youcheng Wang and Timothy Lee, 2017)